Challeneges


case studies

Baggout had consulted Techmagnate with specific objectives in mind. It’s requirements from this SEO project were: Re-architecting the site structure so that it can be indexed by Google. Ranking the website on highly competitive keywords related to coupons. For example, Jabong coupons, Myntra coupons etc. Driving in huge traffic to the website

Solutions


case studies

We asked them to create two separate sets of web pages on their website, namely: Retailer Pages, where coupons for specific retailers would be available. Product Pages, where similar products from various retailers would be available. We defined the content structure for both sets of pages and then arranged all the product pages in proper subfolders with categories and sub categories. We interlinked them to help users navigate and search engines crawl effectively. With an optimized site structure in place, on-page SEO needed to be performed on both the sections to improve rankings and drive in more traffic.

  • The Solution: Over a period of 4 months of continuous on-page and off-page SEO activities, beginning January 2014 to April 2014, we saw huge improvements in traffic
  • The graph below shows the comparison of and improvement in the overall traffic (Direct + Referral + Organic) between the time durations of January 2014 – April 2014 and September 2013 – December 2013.
  • "We saw traffic and footfalls to the Baggout site increase by over 330% in a short span of 4 months."

Scoreboard

  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales

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