Baggout had consulted Techmagnate with specific objectives in mind. It’s requirements from this SEO project were: Re-architecting the site structure so that it can be indexed by Google. Ranking the website on highly competitive keywords related to coupons. For example, Jabong coupons, Myntra coupons etc. Driving in huge traffic to the website
We asked them to create two separate sets of web pages on their website, namely: Retailer Pages, where coupons for specific retailers would be available. Product Pages, where similar products from various retailers would be available. We defined the content structure for both sets of pages and then arranged all the product pages in proper subfolders with categories and sub categories. We interlinked them to help users navigate and search engines crawl effectively. With an optimized site structure in place, on-page SEO needed to be performed on both the sections to improve rankings and drive in more traffic.